Shifting our Mindset from Popular to Profitable…

Is it fun to get likes on Instagram? Sure. Does it feel good when comments on a post are rolling in? Absolutely.  But at the end of the day, having popular posts and lots of followers doesn’t put money in your bank account. “Likes” don’t pay the bills.  They won't pay for your kids soccer equipment or your mortgage or your vacation. Having lots of followers and getting lots of likes may make you feel good today, but it doesn’t contribute to your financial success in the future.  I know firsthand how much time and effort and talent goes into creating an online presence. And at the end of the day, the goal is not necessarily about being the most popular. It’s not about being the “it girl” with tens of thousands of likes on a post and a following that rivals the size of a football stadium. It’s about making sure that you are turning enough of a profit to make it worth all that time and energy you’re pouring in. It’s time we stop focusing just on popularity, and instead let’s begin shifting our mindset from popular…to profitable.

You’re already creating content and putting in the time. Now it’s time to get paid for it.  For the last few years, so many people have focused on how to grow their following on social media, particularly on Instagram.  The goal has been “get more likes” “get more followers” and that rat race has left so many people feeling tired and burnt out. Why? Because while it’s fun to have more followers and more likes, it’s also a lot of work. And we are used to getting paid for work. So if you’re not making money from your presence on Instagram, then the effort feels like it’s in vain. So let’s shift our mindset. Instead of focusing just on being “popular”, let’s dive into how you can make your social media presence profitable. And I promise you, there is a lot of money out there being spent on influencer marketing, and it’s only going to keep on growing in the years ahead. Let’s take a quick look at that.